SEATTLE, March 28, 2026, 10:08 PDT
- Amazon’s Big Spring Sale is underway through March 31, available to everyone. Prime members, though, still have access to deals just for them.
- Fresh on the shelves, Sony’s WF-1000XM6 earbuds just saw their price clipped to $298—down from the initial $329—in what’s turned out to be their debut discount.
- Apple’s AirPods 4 are going for roughly $100, and markdowns are hitting a wider range of audio gear too—think Bose, Beats, Sennheiser, JBL.
Amazon.com’s Big Spring Sale is marking the first price drop for Sony’s WF-1000XM6 earbuds, just weeks after launch. The buds have slipped to $298 from their original $329, as Amazon ratchets up headphone and earbud discounts in the run up to March 31. Audio guides out this week have spotlighted new markdowns on Apple, Sony and Bose products too.
Amazon’s seven-day sale is notable this year because it’s open to everyone—not just Prime members—and new discounts are showing up each day. But it’s not just an Amazon affair: Best Buy, Target, and Walmart have matched some of the same offers, turning what could have been a one-retailer event into a wider price battle.
NBC Select flagged AirPods 4 at $99.99 and Sony WH-1000XM5s for $298, noting those deals showed up not just at Amazon but at Target, Walmart, and Best Buy too. For buyers, it’s coming down to whether their pick’s actually available at any of these retailers, since pricing lines up across the board.
The cut stands out on Sony’s flagship WF-1000XM6 earbuds, which only just hit the market. Patrick Farmer at Android Central flagged the combo here: ANC on board for noise reduction, 360 Reality Audio, adjustable EQ, and a charging case that takes battery life to 24 hours.
Sony’s WH-CH720N headphones have dropped to $98 from $179.99—a hefty 46% discount that pushes these noise-canceling commuters under the $100 mark, according to Creative Bloq. Higher-end Sony models, though, are still close to $300.
Entertainment Weekly flagged AirPods Pro 3 marked down to $199, while AirPods 4 hovered near $100 in that sale stretch. The New York Post’s new headphone list highlighted Bose, Beats, Sennheiser, and JBL all seeing price cuts, some slashed up to 50%.
More than 35 categories are in play for Amazon’s Big Spring Sale, the company says, with themed deals dropping daily and select doorbusters marked down by at least 40%. Audio products are just part of the lineup, but recent coverage points to that segment picking up some of the more prominent tech discounts.
Amazon isn’t alone on pricing. NBC Select noted AirPods 4 showing up at $99.99 at both Target and Walmart, matching Amazon’s tag. Android Central called out that the WF-1000XM6 discount appeared at Best Buy and Sony as well.
Shoppers take note: these prices don’t stick around. Amazon puts its daily deals up at 12 a.m. Pacific, running for just 24 hours, but warns that inventory and offers may shift quickly. Android Central flagged the WF-1000XM6 deal as one that could vanish before the weekend’s out.
Even so, this round of audio deals is a loud indicator ahead of Prime Day—NBC Select notes that’s usually July. Amazon and its competitors are slashing prices on a range of headphones, including $98 Sony over-ears and the just-released WF-1000XM6 earbuds, which have dipped under their original price tag.
