Average smartphone price tops $400 for the first time as premium phones lift revenue
Global smartphone revenue reached a record $135 billion in Q4 2025 as the average selling price topped $402 for the first time, according to Counterpoint Research. Shipments rose just 4%, but premium models drove higher prices. Apple captured 57% of industry revenue, while Samsung’s shipments climbed 17% but its average price fell. Analysts warn rising memory chip costs could squeeze margins in 2026.