NEW YORK, March 10, 2026, 12:32 PM EDT
Booking Holdings Inc. shares dropped 1.8% as of late morning Tuesday, trading near $4,362. The most recent trade hit the tape at 12:16 p.m. EDT.
Why does it matter? Booking surged 8% on March 5, after Reuters said online travel names like Booking and Expedia got a boost from news that OpenAI was pulling back on its plan for direct checkouts inside ChatGPT. Bernstein’s Richard Clarke called the change “incrementally positive,” saying it eased worries that AI could bypass traditional booking platforms. 1
The mood has turned. Reuters said Monday that the spike in oil prices was shaking confidence among U.S. stock investors. Glenmede’s Michael Reynolds described the sudden jump as “a shock,” with markets scrambling to assess how pricier energy might squeeze consumer spending. 2
Tuesday saw widespread declines. Expedia dropped roughly 4.1%, Tripadvisor matched that loss, and Airbnb pared back 1.2%. Shares of Trip.com barely budged. That pattern points to traders moving out of travel stocks as a group, not just reacting to anything tied to Booking.
Company fundamentals are telling a different story. Last month, Booking reported fourth-quarter gross bookings up 16% to $43 billion, with revenue also gaining 16% to $6.35 billion, lifted by resilient international travel demand. 3
Norwalk, Connecticut’s group signed off on a 25-for-1 common stock split, set for April 2. “The strength of our platform,” Chief Executive Glenn Fogel said, was clear in the results. The company is targeting first-quarter gross bookings and revenue growth of 14% to 16% as it continues pouring resources into generative AI and its broader transformation effort. 4
Demand is the concern here. Booking executives noted that U.S. average daily rates—a key hotel metric—and stay lengths have slipped a bit compared to last year. Morningstar’s Lorraine Tan told Reuters that travelers might pull back as trips get pricier. Deutsche analysts, for their part, cautioned some airlines could end up grounding planes if fuel prices remain elevated. 3
The drop in oil prices on Tuesday wasn’t enough to shake off lingering concerns. Reuters noted airlines have started bumping up fares and adjusting routes as jet fuel costs jump—a clear indication the surge is hitting travel before it filters into Booking’s results. 5
