London, June 8, 2026, 15:11 BST
- Burberry gained 0.77% to 1,114.50p by 14:54 BST. The shares had dropped earlier in the day.
- The company’s next events are the annual meeting on July 15 and first-quarter results on July 17.
Burberry Group shares traded higher late Monday in London, reversing an earlier fall. Investors kept testing the British luxury brand’s recovery story as the market stayed volatile.
Burberry shares were at 1,114.50 pence by 14:54 BST, up 8.50p or 0.77%, though prices were at least 20 minutes behind. The stock started the session at 1,093.50p, hit a low of 1,076p and reached 1,117.50p. It last closed at 1,106p. Trading volume came in at 4.53 million shares, moving past the 2.03 million average, according to S&P Global Market Intelligence.
Burberry is still seen as a turnaround story and not yet as a stable luxury play. Shares are trading under the 52-week high of 1,376.50p from Jan. 6. That leaves investors wondering if better sales can translate into more stable profits.
FTSE 100 clawed back from early losses, as oil pulled back from highs and other European markets found footing after Iran said it would stop offensive operations against Israel. Brent crude stayed higher on the session but gave up a sharp move that took it close to $98 a barrel earlier.
Burberry didn’t have a trading update out on Monday. Its annual general meeting is set for July 15, with first-quarter numbers out July 17. That means investors will wait just over five weeks for the next read on sales momentum.
Burberry reported last month that full-year revenue to March 28 slipped 2% to 2.42 billion pounds, but comparable store sales were up 2%. Adjusted operating profit hit 160 million pounds, up from 26 million pounds. Reported operating profit reached 115 million pounds, swinging from a 3 million pound loss last year.
Chief Executive Joshua Schulman said the year was a “meaningful inflection point,” adding that Burberry was sticking with “disciplined execution” of its Burberry Forward plan. Burberry said it sees “further progress” in fiscal 2027, pointing to revenue growth and margin expansion. The company also cited geopolitical and macroeconomic uncertainty.
Burberry’s fourth-quarter sales were up 5%, Reuters said May 14, with 10% sales growth in the Americas and Greater China. But shares dropped after EMEIA — Europe, the Middle East, India and Africa — fell 2%. Investors stayed cautious. Dan Coatsworth at AJ Bell said the turnaround plan looked like it was working. Kathryn Hannon from RBC Brewin Dolphin said Burberry was “finding its footing.” Reuters
Peer read-across is still mixed. LVMH, Kering—the owner of Gucci—and Moncler have all been working to tap more U.S. wealth, with demand lagging in Europe, the Middle East, and China, according to Reuters last week. Burberry has posted some gains in the Americas and Greater China, but on their own those won’t cut it.
The risk is clear. Ongoing Middle East tension could keep tourists away, oil prices could feed inflation, or China’s consumer demand could slip, all putting Burberry’s margin comeback at risk. The stock’s bounced since its March low, but just more brand buzz may not be enough to keep buyers in.
