Advertising 12 February 2026 - 5 March 2026

Meta Platforms to Charge Advertisers New Fees in Europe to Cover Digital Taxes
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Meta Platforms to Charge Advertisers New Fees in Europe to Cover Digital Taxes

Meta Platforms will add “location fees” for advertisers in Austria, France, Italy, Spain, Turkey, and the UK starting July 1, to cover local digital services taxes. The surcharge, ranging from 2% to 5% depending on the country, applies based on where ads are delivered. Meta previously absorbed these costs but will now pass them to brands buying Facebook and Instagram ads. Meta declined to comment.
March 10, 2026
Netflix plugs Amazon and Yahoo data into its ad tier — and rolls out a new measurement tool
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Netflix plugs Amazon and Yahoo data into its ad tier — and rolls out a new measurement tool

Netflix will introduce new ad-targeting options through Amazon DSP and Yahoo DSP in the U.S. starting in the second quarter. The company is also launching a Conversion API to help advertisers track campaign results. Netflix expects its ad business to nearly double this year, according to CFO Spencer Neumann. Shares rose about 1% to $98.66 in premarket trading Thursday.
March 5, 2026
Pinterest (PINS) stock tumbles as weak outlook flags tariff-hit retailer ad pullback
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Pinterest (PINS) stock tumbles as weak outlook flags tariff-hit retailer ad pullback

Pinterest shares fell 18% to $15.23 Friday after forecasting first-quarter revenue below Wall Street estimates. The company cited retailer ad pullbacks linked to tariffs. Fourth-quarter revenue rose 14% to $1.319 billion, with global monthly active users at 619 million. At least 24 brokerages cut price targets as competition from AI-driven rivals intensifies.
February 13, 2026
TD Bank’s Super Bowl robot ad kicks off “More Human” rebrand across Canada and U.S.
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TD Bank’s Super Bowl robot ad kicks off “More Human” rebrand across Canada and U.S.

TD Bank Group has launched its “More Human” brand platform in Canada and the U.S., led by a 60-second Super Bowl ad called “The Delivery.” The campaign aims to unify TD’s identity across both countries and highlight a personal touch in digital banking. EMARKETER estimated the Super Bowl spot could cost up to $20 million. TD says the rollout will include new features like real-time fraud alerts.
February 12, 2026