Digital Marketing 10 March 2026 - 14 April 2026

YouTube Live Ads Change: Chat Surges and Fan Tips Now Trigger Ad-Free Windows
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YouTube Live Ads Change: Chat Surges and Fan Tips Now Trigger Ad-Free Windows

YouTube will delay ads during livestreams when chat activity peaks and give paying viewers temporary ad-free periods after Super Chat, Super Sticker, or gift purchases. The company is also expanding its dual-format streaming, letting some creators broadcast in horizontal and vertical modes simultaneously. The dual-format feature and new ad tools are still rolling out to all creators.
April 14, 2026
Google Search Warns Sites to Fix Back-Button Hijacking by June 15 or Risk Ranking Penalties
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Google Search Warns Sites to Fix Back-Button Hijacking by June 15 or Risk Ranking Penalties

Google will start penalizing websites that hijack users’ browser back buttons on June 15, treating the practice as a spam violation that can lower search rankings. Sites using the tactic may face manual or automated penalties, even if the behavior comes from third-party code or ads. Google said site owners are responsible for removing deceptive scripts before enforcement begins.
April 14, 2026
Meta Platforms to Charge Advertisers New Fees in Europe to Cover Digital Taxes
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Meta Platforms to Charge Advertisers New Fees in Europe to Cover Digital Taxes

Meta Platforms will add “location fees” for advertisers in Austria, France, Italy, Spain, Turkey, and the UK starting July 1, to cover local digital services taxes. The surcharge, ranging from 2% to 5% depending on the country, applies based on where ads are delivered. Meta previously absorbed these costs but will now pass them to brands buying Facebook and Instagram ads. Meta declined to comment.
March 10, 2026