Lidl Loyalty Scheme Backlash: Shoppers Say New Points Don’t Add Up
Lidl has replaced its Coupon Plus scheme with Lidl Plus Points, moving to an app-based system where shoppers earn one point per £1 spent. Some customers say the new rewards require much higher spending for similar perks, with MoneySavingExpert citing a £70 spend now needed for a free bakery item once earned after £10. Lidl says bonus campaigns will increase value. The change took effect this week.