Unilever Price Hikes Are Coming After Dove Maker Flags War-Driven Cost Shock
Unilever PLC plans to implement targeted price increases after costs linked to the Iran war climbed more than anticipated. Still, robust demand for Dove, Vaseline, and home-care lines pushed the company past first-quarter sales projections. The timing’s key: big consumer-goods players are once again probing how much price pressure shoppers can handle after a two-year stretch where plenty of families switched to cheaper alternatives. Unilever finance chief Srinivas Phatak said expected cost inflation for the full year will hit €750 million to €900 million—running €350 million to €500 million above what the company forecast at the year’s open.