Apple Ads and Apple Maps dodge EU “gatekeeper” tag under Digital Markets Act
The European Commission decided that Apple Ads and Apple Maps don’t meet the criteria to be labeled “gatekeeper” services under the EU’s Digital Markets Act. This designation targets platforms that act as crucial links between businesses and consumers. The Commission argued Apple falls short here because neither service serves as a major gateway for businesses to reach end users. They pointed to Apple Maps’ low adoption across the EU and the small footprint of Apple Ads in the region’s online ad market. The Commission will keep an eye on how things evolve after Apple officially notified these services on Nov. 27, 2025.) The timing is crucial because being labeled a gatekeeper activates the DMA’s rulebook: services that qualify must follow