Meta Platforms to Charge Advertisers New Fees in Europe to Cover Digital Taxes
Meta Platforms will add “location fees” for advertisers in Austria, France, Italy, Spain, Turkey, and the UK starting July 1, to cover local digital services taxes. The surcharge, ranging from 2% to 5% depending on the country, applies based on where ads are delivered. Meta previously absorbed these costs but will now pass them to brands buying Facebook and Instagram ads. Meta declined to comment.