Film Production 5 March 2026

Blackmagic Unveils URSA Cine Immersive 100G for Apple Vision Pro, Adds 12K LF 100G Ahead of NAB 2026
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Blackmagic Unveils URSA Cine Immersive 100G for Apple Vision Pro, Adds 12K LF 100G Ahead of NAB 2026

Blackmagic Design rolled out a live-production URSA Cine Immersive camera targeting Apple Vision Pro on Monday night, plus a 100-gigabit Ethernet version of its URSA Cine 12K LF—steps that signal a bigger push into immersive video and IP broadcast as NAB 2026 approaches. The company’s U.S. site posted the URSA Cine Immersive 100G at $29,145, while the URSA Cine 12K LF 100G started at $9,895. Launch materials pointed to a third-quarter release, with starting prices listed at $26,495 and $8,995 before local duties. Apple’s push into immersive content comes as the company continues building out its Vision Pro catalog. Last year, Bob Borchers, vice president of worldwide product marketing, called the new format a redefining moment for storytelling. Since then,
April 14, 2026
Netflix buys Ben Affleck’s AI film-tech startup InterPositive as Hollywood warms to production tools
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Netflix buys Ben Affleck’s AI film-tech startup InterPositive as Hollywood warms to production tools

Netflix Inc on Thursday announced its purchase of InterPositive, the AI-driven filmmaking tech startup set up in 2022 by Ben Affleck. The streaming giant has tapped Affleck as a senior advisor. “Innovation should empower storytellers, not replace them,” said Elizabeth Stone, the company’s Chief Product and Technology Officer. This deal lands as the industry tiptoes back toward AI, after years of Hollywood warning that the technology could put jobs and intellectual property at risk. “We believe new tools should expand creative freedom, not constrain it or replace the work of writers, directors, actors, and crews,” Netflix Chief Content Officer Bela Bajaria said. Disney, for its part, agreed late last year to let OpenAI tap characters from Star Wars, Pixar and
March 5, 2026