AppLovin Pops Back Over $600 as Wall Street Watches Key Ad Number
AppLovin shares rose 2.0% to $612.07 late Friday, outpacing the broader market. Morgan Stanley maintained its Overweight rating and $720 target, citing potential gains from higher ad-conversion rates. The company reported Q1 revenue up 59% to $1.84 billion and plans to open its Axon platform to more advertisers in June.