Coles Group Discount Verdict Today: ‘Down Down’ Case Could Redraw Grocery Pricing
Justice Michael O’Bryan is expected to hand down his decision this morning on whether Coles Group Ltd’s supermarket division misrepresented its “Down Down” price deals—a ruling poised to test the advertising tactics used by Australia’s largest grocers. Proceedings kick off at 9:30 a.m. AEST, according to ABC News. The ruling carries weight right now, with grocery prices still a hot-button issue both politically and for shoppers. It could end up influencing how supermarkets advertise their discounts, whether you’re in the aisles or browsing online. The Australian Competition and Consumer Commission, or ACCC, is after declarations, penalties, costs and more under Australian Consumer Law—the legislation that prohibits false or misleading pricing claims.