Toyota ‘Will Not Survive’ Without Change, Koji Sato Warns as China Pressure Builds
Toyota CEO Koji Sato warned suppliers the company may not survive without major changes, citing competition from Chinese automakers and tariff pressures. Sato’s remarks came days before Kenta Kon takes over as CEO on April 1. February data showed Toyota’s global output fell 3.9% and sales dropped 3.3%, with China sales down 13.9%. Despite record 2025 sales, leadership urged tighter cost control and faster adaptation.