Hilton takes over ex-Palazzo Versace on Australia’s Gold Coast — LXR brand lands in 2027
Hilton signed a deal to manage and rebrand the former Palazzo Versace hotel on Australia’s Gold Coast under its LXR luxury label, with reopening set for 2027 after renovations begin in coming months. The hotel, currently trading as The Imperial, will remain open during the overhaul. Hilton shares were down 0.3% at $305.05 in New York afternoon trading. Financial terms were not disclosed.