Hilton takes over ex-Palazzo Versace on Australia’s Gold Coast — LXR brand lands in 2027
Hilton Worldwide Holdings has signed on to manage the former Palazzo Versace hotel on Australia’s Gold Coast, with plans to rebrand it under the LXR Hotels & Resorts banner. The target: a 2027 reopening. Renovations and expansion are slated to kick off in the coming months. The property is expected to remain open for business during the revamp. https://www.couriermail.com.au/news/queensland/hilton-takes-over-former-palazzo-versace-for-multimilliondollar-gold-coast-revamp/news-story/f34d1d528e225217ce1cadaf7028ddae Hilton secures a fresh entry into Australia’s luxury tier, a space where global hotel chains are chasing wealthier tourists and lucrative events traffic. Under the management agreement, Hilton takes charge of daily operations, while asset ownership remains with the original proprietor, collecting fees for its role.