2025 App Downloads Drop to 106.9B, But Spending Jumps to $155.8B as Subscriptions Surge
January 15, 2026 Global app installs fell again in 2025, but consumer spending hit a record $155.8B. Appfigures data shows subscriptions and in‑app purchases are powering growth—even as downloads slide. Consumers are downloading fewer apps—but paying more than ever to use the