NASDAQ:BZUN

Baozun Shares Rise After Holiday Reopening With Turnaround Still in Focus
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Baozun Shares Rise After Holiday Reopening With Turnaround Still in Focus

Baozun Inc. ADSs rose 2.8% to $2.57 in early Nasdaq trading Tuesday, outpacing larger China internet stocks after reopening from the Memorial Day holiday. The move followed last week’s earnings, where Baozun posted a first-quarter swing to a slim non-GAAP operating profit and 15.3% revenue growth. Operating margin was 0.01%, with a net loss to ordinary shareholders. Director Bin Yu received 24,000 RSUs on May 21.
May 26, 2026

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