Playtika Slips Again as Investors Look for a Spark
Playtika Holding Corp. slipped again Thursday, with the mobile-games group under pressure while most of the wider U.S. market was steadier. Shares on the Nasdaq last changed hands at $3.15, down 5 cents, with around 984,000 shares moved. Playtika is betting that strength in newer games and higher direct-to-consumer sales will balance out the slumps in its older franchises. Direct-to-consumer, or DTC, is when players pay straight through the company’s own channel, instead of mostly using app stores.