Experian PLC’s AI Shopping Move: Why Agent Trust Matters for EXPN Shares
Experian PLC launched an AI commerce trust framework Thursday, aiming to verify links between consumers and AI agents handling transactions. Built with Visa, Cloudflare, and Skyfire, the service issues real-time trust tokens to confirm identity and intent. Experian shares closed up 1.24% in London. The move comes as payment networks and tech firms compete to set standards for agent-driven commerce.