BAT shares extend rally as FDA shift gives Vuse and Velo a cleaner U.S. read
British American Tobacco moved higher in London Wednesday, building on a strong surge that set it apart during Tuesday’s sluggish trading. Shares traded at GBX 4,713.78 according to Google Finance, a 1.72% gain and close to the upper end of the morning’s moves—just shy of the 52-week peak at GBX 4,876.92. Investors reacted after U.S. regulators offered more clarity. The FDA’s latest enforcement guidance signals it won’t be targeting some e-cigarette and oral nicotine pouch products that haven’t secured final authorization yet, as long as their premarket applications are still pending. Those applications—required before companies can legally introduce new tobacco products—remain under review.
