Sales Promotions

OnePlus kicks off its Summer Sale in India on May 8, starting at midnight. Expect to see discounts, exchange bonuses, bank deals, and no-cost EMI plans across phones, tablets, and earbuds—offers apply at oneplus.in, OnePlus Experience Stores, Amazon, Flipkart, and more. Timing is key here. In the first quarter, India’s smartphone shipments slid 3% from a year ago—marking the worst quarterly performance in six years. Higher prices, mounting costs, and slackening demand all weighed on sales. Counterpoint’s Prachir Singh called it a “clear affordability squeeze.” Tarun Pathak, the firm’s research director, sees a “double-digit decline” coming in Q2.