Porsche Exits Bugatti in Supercar Shake-Up as Rimac Takes the Wheel
Porsche is selling its shares in both Bugatti Rimac and Rimac Group to a consortium fronted by HOF Capital out of New York, paving the way for Rimac Group in Croatia to seize control of Bugatti. With this move, Porsche steps back from a high-profile hypercar alliance that’s drawn industry attention. Timing is critical here. Porsche is looking to unlock capital and sharpen its priorities, coming off a brutal 2025 that saw operating profit plunge 93% and margins shrink to just 1.1%—down steeply from 14.1% the year before. U.S. tariffs, along with sluggish demand in China, hit hard.