Wearable Technology

January 26, 2026, 7:38 AM EST. JPMorgan on Tuesday raised Apple's price target to $315 from $305 and kept an overweight rating ahead of the fiscal first-quarter results. The bank says stronger iPhone 17 demand and lower operating expenses could drive an earnings beat, noting shares are trading around 30x NTM P/E. Analyst Samik Chatterjee sees a positive setup as Apple trades after underperforming, despite concerns about gross margins from higher memory costs and potential iPhone price elasticity. He adds margins should be more limited and Services growth may lag guidance, though Apple has multiple levers beyond the App Store to spur growth. The note implies about 27% upside from current levels if the F1Q26 print meets or exceeds estimates.