New York, Feb 26, 2026, 05:20 (EST) — Premarket.
Coinbase Global climbed 0.8% in U.S. premarket action Thursday, building on a 13.5% rally from the previous session after it unveiled commission-free trading for U.S. stocks and ETFs. Shares were indicated at $185.41, compared to a $183.94 finish Wednesday.
Coinbase’s latest push underscores its ambition to expand into mainstream markets, aiming to lock in users who might otherwise look elsewhere as competition heats up among retail trading apps. The stock surged on Wednesday, ranking it among the S&P 500’s top performers, lifted by a broader upswing in crypto-related sentiment.
Coinbase announced in a Feb. 24 blog post that it’s rolling out stock trading nationwide, giving U.S. users round-the-clock access five days a week, commission-free. Customers can use either U.S. dollars or USDC, the stablecoin pegged to the dollar, to fund trades, and fractional shares are on the table starting from just $1. The company also flagged plans to widen the list of available securities and, down the line, to move into stock derivatives and tokenized equities.
Yahoo Finance’s general manager George Leimer described the tie-up as a move aimed at investors now sizing up digital assets alongside their conventional holdings. According to StreetInsider, Yahoo Finance users will get a month’s free trial of Coinbase One—which includes trading fee breaks and various rewards.
Max Branzburg, who leads consumer and business products at Coinbase, says the integration is designed to put both stock and crypto asset data under a single roof for users. “Together we’re making crypto trading more approachable,” Branzburg said. Finviz
Early Thursday saw crypto prices edge higher. Bitcoin gained roughly 4.6% to $68,472. Ether pushed even higher, up 8.1% to $2,071.5, market data showed.
Barron’s noted bitcoin pushed close to $70,000 following Nvidia’s earnings, yet crypto-exposed stocks such as Coinbase and Robinhood gave up roughly 0.9% after the bell. For COIN investors, it’s another round of volatility, even as the company touts its “everything” platform. Barron’s
Coinbase has been signaling its move into multiple asset classes for months. Back in December, the company announced plans to enable trading in stocks and event contracts linked to real-world outcomes, a step it said was in response to the escalating competition among retail trading apps.
Even so, zero-commission stock trading is already packed with competitors. Coinbase is jumping into territory long held by brokers boasting scale, big liquidity pools, and robust research platforms. Then there’s the regulatory haze hanging over its broader plans, from stock perpetuals to tokenized equities. And sharp moves in crypto prices remain a risk, capable of knocking trading volumes down fast.
During the regular session, attention shifts to whether the new stock and ETF offering can attract users—and if Coinbase will add more tradable symbols after launch. Traders also have their eyes on the U.S. producer price index for January, slated for release Friday at 8:30 a.m. ET, a number that could sway risk assets and ripple through crypto-related stocks.
