Reckitt Benckiser shares rose 2.4% to 5,484p Monday after Morgan Stanley raised its rating and set a 6,300p target. The gain follows a 15.8% monthly drop and a 12.3% fall since January. Reckitt began a new £1 billion buyback tranche and reported 5.2% comparable sales growth for 2025, led by emerging markets. Management warns Europe remains difficult and FX, taxes, and weak cold/flu season have cut EPS by 7%.