NEW YORK, April 9, 2026, 14:15 EDT
Dyson launched its first handheld fan on Thursday, taking its signature bladeless cooling design into a $99 HushJet Mini Cool device built to be worn, held or set on a desk. The company said the 212-gram fan can push air at up to 25 meters per second, or about 55 mph. 1
The move gives Dyson a lower-priced route into personal cooling in the United States than its larger cooling products. On Dyson’s U.S. site, the Cool Tower Fan AM07 is listed at $399.99 and the Purifier Cool PC1 at $449.99, putting the handheld fan well below much of the company’s current airflow lineup. 2
That matters now because portable cooling is becoming a more active competitive category ahead of summer. SharkNinja rolled out its $149.99 ChillPill in March with misting and a plate designed to cool skin on contact, and Chief Commercial Officer Neil Shah said “personal cooling hasn’t evolved” with the way people live. 3
The HushJet Mini Cool also shrinks a design Dyson has been developing since it introduced its first bladeless fan in 2009. HushJet, Dyson’s name for the nozzle and airflow system, is designed to send a focused stream of air while cutting the sharper, higher-pitched noise that often comes with small fans. 4
Jake Dyson, the company’s chief engineer, said the device was “engineered for life on the move” and described it as bringing advanced cooling “from every home to your hand.” 5
The fan uses a brushless DC motor spinning at up to 65,000 rpm and offers five speed settings plus a Boost mode. Dyson says the battery can run for up to six hours from a 5,000 mAh pack and recharge by USB-C in around three hours; noise ranges from 52 dBA on low to 72.5 dBA in Boost mode, using the standard scale for sound levels. 1
Dyson said Stone/Blush goes on sale on April 9, with Carnelian/Sky due in May and Ink/Cobalt in June. The fan ships with a neck dock, charging stand, USB-C cable and travel pouch, while extra accessories including a universal mount and grip clip are due later in the summer; Holly Holmes, a Dyson color and materials engineer, said the finishes were meant to “make engineering personal.” 1
But the bet may not be straightforward. SharkNinja’s ChillPill promises up to 11 hours of runtime on low and adds misting and direct-contact cooling, giving buyers a more feature-heavy option even if Dyson comes in at the lower price. 6
For Dyson, the launch compresses a product family that started with room-sized fans into a body about 1.5 inches across — roughly the width of a watch face. It also puts the brand into a price bracket far below many of the room fans and purifiers it sells on its own site. 7
