Vivo X300 Ultra Sale Begins May 14 As India’s Premium Camera-Phone Fight Gets Costly
Vivo is bringing its X300 Ultra and X300 FE to Indian stores on May 14, just days after their local debut. The X300 Ultra carries a price tag of INR 1,59,999, while the X300 FE comes in at INR 79,999, according to the company. Both models put the focus on cameras in the premium Android segment. Timing’s a factor here. India’s smartphone shipments slipped 5% year on year to 30.9 million units in the first quarter, according to Omdia, with soft demand and wary stocking from dealers running into higher component prices. Vivo remained the front-runner at 20% market share, a position that lets it push upscale, while smaller brands find themselves squeezed.