New York, June 1, 2026, 15:04 EDT
FitLife Brands dropped 3.0% to $9.91 by Monday afternoon on Nasdaq, pressured by thin trading. Traders kept an eye on the supplement stock with a June retail launch coming up and new Amazon figures expected soon. Shares last changed hands at 2:44 p.m. EDT, with 14,588 traded and market cap near $99 million.
Stocks moved during a standard U.S. session, not a holiday-shortened market. Nasdaq’s posted trading is 9:30 a.m. to 4 p.m. ET. The exchange shows the next full U.S. market holiday after Memorial Day is on June 19 for Juneteenth.
FitLife faces a clear stretch in June. Investors are watching for sales growth from its Irwin Naturals line on Amazon, and want to see if two MusclePharm products can pick up in Kroger locations after a weak first quarter.
Mixed action across the tape. The QQQ, which tracks the Nasdaq, added 0.8%. SPY, the S&P 500 ETF, gained 0.4%. The small-cap IWM ETF slipped 0.1% with little movement.
FitLife last gave a major update with its first-quarter numbers on May 14. The Omaha-based company reported revenue up 59% to $25.3 million, boosted by the Irwin deal. Net income dropped to $1.7 million from $2.0 million. Gross margin slipped to 37.6% from 43.1%.
FitLife saw mixed results across its business. Legacy FitLife revenue dropped 22% as online and some retail partner sales weakened, but Irwin brought in $12.8 million for the quarter. The company said Irwin’s Amazon sales were around $0.8 million in March and $0.9 million in April.
FitLife chairman and CEO Dayton Judd called the first quarter tough. “The first quarter of 2026 was a challenging one,” Judd said. He said consumer demand got weaker and Amazon’s algorithm changes led FitLife to change up its promotions. Judd also said Irwin product out-of-stocks likely took $1.0 million to $1.5 million off the top line for the quarter. GlobeNewswire
Still, management flagged some strength. On the call, asked about Irwin’s Amazon growth, Judd said, “I don’t see a reason why we wouldn’t get to at least $1 million a month,” pointing to more listings, restocks, and a planned Canada launch. Investing
Kroger rollout is the next near-term step. FitLife said on the call that two MusclePharm SKUs will hit several hundred Kroger stores in June, with CEO Judd giving a range of about 700 to 800 locations.
FitLife’s balance sheet is still in focus. The company said it finished March with $37.6 million on its term loan, $4.2 million drawn from its revolver, and $1.2 million in cash. FitLife said free cash flow paid down some debt in the quarter.
Other nutrition and wellness stocks were mixed. BellRing Brands gained 7.3% to $8.97. Celsius Holdings was down 7.0%, and Herbalife dropped 2.6%. FitLife lagged the best protein names, but the move lower wasn’t unique among consumer-health stocks.
June’s setup could fail to deliver better Q2 numbers. If consumers keep holding back, or Amazon traffic keeps shifting, or Irwin products are still out of stock, or Kroger sell-through stays light, FitLife might keep posting the same results as May: sales up from deals, but margins down and earnings under pressure. Thin trading is still an issue—volume is light, so small trades can move the price more than normal for a bigger name.
