Experian PLC’s AI Commerce Push: Agent Trust Aims to Police Bot Buying
Experian launched Agent Trust, a system to verify links between consumers and AI agents as bots begin making purchases. Shares rose 0.6% to 2,706 pence in late London trade, still far below last year’s high. The product is being developed with Visa, Cloudflare, and Skyfire. Experian also bought back 241,959 shares on April 30 as part of its ongoing repurchase program.