SAN MATEO, Calif., April 14, 2026, 08:04 PDT.
GoPro rolled out its Mission 1 series on Tuesday, taking the wraps off a trio of compact cinema cameras built around 1-inch, 50-megapixel sensors and 8K video capability. The launch marks GoPro’s first foray into interchangeable-lens models, with the Mission 1 Pro ILS supporting Micro Four Thirds lenses. Three versions are coming: the Mission 1 Pro, Mission 1, and Mission 1 Pro ILS, according to the company.
Timing’s key here. GoPro is pushing to capture higher-end customers, coming off a tough 2025 and fresh job cuts. Revenue for 2025 dropped 19% to $652 million, and the company reported a net loss of $93 million. That April 7 restructuring plan? It’s set to eliminate roughly 145 positions—about 23% of GoPro’s workforce—in a bid to cut expenses.
GoPro had been dropping hints for weeks. Back on March 3, the company touted its new 5-nanometer GP3 chip, claiming it would more than double the pixel processing power of the GP2. Then Rick Loughery, who leads global marketing and digital commerce, described NAB as the “perfect stage” to show off a professional camera lineup. GoPro Investor Relations
Mission 1 Pro captures 8K footage at 60 frames per second. Editors get added flexibility, too—the camera records in Open Gate, using a full-sensor 4:3 format for extra cropping space, whether you need vertical or widescreen edits.
GoPro’s Pro ILS stands out as its most significant move away from fixed-lens cameras yet. For the first time, the company adopts a Micro Four Thirds mount—a widely used interchangeable-lens platform—unlocking support for telephoto, zoom, and macro lenses that haven’t been available on GoPro cameras until now.
GoPro is touting a new sensor and chip setup that delivers up to 14 stops of dynamic range—capturing more detail from shadows to highlights—plus 10-bit log video for advanced color grading. The cameras also pack four-microphone 32-bit float audio to reduce sound clipping, and top five hours of 1080p30 recording. CEO Nicholas Woodman described the lineup as the “pinnacle of performance for low-cost, compact cinema cameras.” Product chief Pablo Lema says the upgrade moves GoPro closer to the “premium end of the digital imaging market.” PR Newswire
GoPro kicks off pre-orders for Mission 1 Pro, Mission 1 Pro Grip Edition, and Mission 1 on May 21, with the trio set to hit shelves a week later, on May 28. The company plans to showcase its full lineup at NAB Show in Las Vegas, which runs April 19-22. Pro ILS and creator editions are still on deck, expected sometime in the third quarter.
The gamble isn’t without risk. DJI and Insta360 continue to squeeze GoPro in its main market. In its annual report, GoPro flagged that delays rolling out new products—alongside fierce competition—have dragged on both sales and profits.
GoPro shares slipped around 0.2%, trading near 93 cents during the U.S. morning session.
