NEW YORK, May 20, 2026, 16:03 EDT
Ituran Location and Control Ltd. (ITRN) shares edged up 0.39% to $57.17 Wednesday on Nasdaq. Investors are waiting for the vehicle-telematics company’s first-quarter report next week. Around 77,164 shares changed hands. The company has a market cap near $1.14 billion. Shares finished below their 52-week high of $62.31.
Ituran’s move is getting attention with its earnings report set for six days from now. The company is due to post Q1 2026 results on May 26 and will hold a management call for investors at 9 a.m. Eastern. Management will discuss results and take questions.
Ituran lagged the main U.S. tech gauge Wednesday, even as broader markets caught a bid. The Nasdaq was up 1.35% after dropping three sessions, boosted by chip stocks moving higher before Nvidia reported results, according to Reuters.
Ituran’s business is telematics—vehicle tracking, connectivity and data for insurers, fleets, carmakers and drivers. So when the report lands on May 26, focus will be on the number of subscribers, margins and cash returns, not on one-time hardware sales.
Ituran said in March its fourth-quarter revenue was $93.5 million, rising 13% from the same period last year. Diluted EPS for the quarter was 77 cents. The company noted that 76% of the quarter’s revenue came from subscription fees, saying that recurring service income usually brings higher margins compared to product sales.
Co-CEO Eyal Sheratzky said 2025 will be “a record year” for the company and told investors they’re looking for net subscriber growth of “160,000-180,000” in 2026. Sheratzky also cited “strong cash generation” after Ituran announced a $30 million fourth-quarter dividend and raised its buyback authorization by $10 million.
Analyst coverage is still on the cautious side, though the consensus skews Buy. Figures from S&P Global Market Intelligence via StockAnalysis point to an average 12-month target of $63.50. Price targets are spread between $57 and $70. Maxim’s Allen Klee has the high at $70. The low comes from Barclays’ Tavy Rosner at $55.
Maxim is betting on recurring revenue. According to a TipRanks/TheFly summary, the firm said demand for telematics and stolen-vehicle recovery should get a boost from insurance incentives, partnerships with automakers and relationships with financing companies.
ABI Research last year put Geotab, Samsara and PowerFleet at the top of the commercial telematics space. On Wednesday, Samsara dropped 1.1% to $30.46 and PowerFleet added 1.9% to $3.20, with Ituran picking up a small gain too. That left Ituran’s advance in the middle of this tight peer group.
But the setup could still disappoint. Slower subscriber growth, weaker words about carmaker partnerships, a softer mix of hardware, or squeezed margins on subscriptions all weigh on the story for steady growth. The bottom of the target range is not far from where shares trade now, so the next set of numbers will have to matter.
