LONDON, July 6, 2026, 21:08 BST
- Mission Group Public Limited Company (LON:TMG) ended the AIM session quoted at 18.00p, up 1.00p, or 5.88%. Volume came in at 13,051 shares.
- Roughly £2,269 changed hands at VWAP for the day, with the quote holding at 17p/19p and an 11.1% spread off the mid.
- LSEG figures cited by the Financial Times show a single analyst with a 12-month price target of 55p. Shares at 18p price in a jump of around 206%.
- The Mission Group will give its next trading update in July. In its June AGM statement, the company said trading was on track with what the board expected.
Mission Group Public Limited Company (LON:TMG) gained 5.9% Monday. Still, volumes were thin, putting liquidity in focus over the size of the move.
The AIM-listed ad and marketing group last traded at 18.00p at 16:45 in London, moving up from 17.00p at the previous close. Volume came in at 13,051 shares for the session, or about 0.014% out of the 90.60 million shares outstanding, according to Shareprices.com.
This is relevant with the bid-offer at 17p/19p, putting the spread at 2p versus an 18p mid. That spread is double the 1p price gain for the day. So the closing move doesn’t say much about demand compared to what a session with normal volume would show.
| Measure | Latest read | Investor read |
|---|---|---|
| Mission up 5.88% at 18.00p | +5.88% to 18.00p | Big move in percent, not much in pence |
| Volume on the day | 13,051 shares | Roughly 0.014% of shares out |
| Bid and offer | 17p / 19p | Spread comes to 11.1% off the mid |
| FTSE AIM All-Share | 778.74, +0.34% | Mission ahead of AIM by 5.54 points |
| FTSE 100 index | 10,651.77, -0.26% | Mission outperformed FTSE 100 by 6.14 points |
Monday’s trades included 7,120 shares at 17.40p, 5,000 shares at 17.22p, and 931 shares crossing at 18.1375p. There were no Mission prints posted after 14:49.
No new Mission RNS landed Monday. Both Shareprices.com and Fidelity last had the June 15 AGM trading update and AGM result.
The June update said trading from Jan. 1 to June 15 was in line with what the board expected, with new deals including Westminster Council and Puma. The company said it plans another trading update in July.
The main price debate is about the spread between what the shares trade at now, the price target from the one sell-side analyst, and Mission’s own target for its incentive plan. LSEG figures on the Financial Times website list one analyst at Outperform with a 55p 12-month target. For its 2025 results, Mission also reported a growth-share plan: 10 million B ordinary shares will be worth something only if the ordinary shares reach at least 35p for 15 straight AIM trading days before Mission posts 2028 numbers.
| Forecast / trigger | Level | Gap from 18p | Why it matters |
|---|---|---|---|
| Current quoted price | 18p | — | Market cap sits at £16.31 million |
| FT/LSEG 12-month target | 55p | +205.6% | Only one analyst covering |
| Growth-share hurdle | 35p | +94.4% | Company needs 15 consecutive AIM opens |
| Possible B-share pool | 10.0 million | 11.0% of 90.60 million shares | Settlement in stock or cash, Mission decides |
Mission’s audited results shed light on the shares’ discount. Total revenue dropped 21% to £68.8 million for 2025, headline operating profit slid 44% to £5.1 million, and the company swung to a pretax loss of £18.8 million. Net bank debt dropped to £9.0 million and total debt was down to £10.4 million. Chief Executive John Carey blamed “Client caution” for the weak fourth quarter, but said Mission started 2026 with a “strengthened operating platform.” Investegate
Mission traded at 0.1 times price-to-sales, 0.3 times book and 4.5 times EV/EBITDA in FTSE Russell’s July 3 report, with no dividend yield and a negative return on equity. WPP PLC (LON:WPP) is at 0.2 times sales and Future PLC (LON:FUTR) at 0.4 times sales in the same peer group.
Mission hasn’t set a date yet for its next event. The company said it plans a half-year trading update in July and has moved its reporting so unaudited interim numbers for the six months to June 30 should come by Sept. 30.
