LONDON, July 5, 2026, 22:09 BST
- Potter & Moore Plc (LON:PAM) closed Friday at 24.0p, up 4.35%; the London market was shut on Sunday and normal LSE hours run Monday to Friday.
- FTSE Russell put the stock up 4.3% for the week but still down 18.6% year to date at the July 3 close.
- The company’s expected £3.6 million cash position equalled about 22% of AJ Bell’s £16.45 million market value, using April company guidance and Friday market data.
- Full-year FY26 results are due in early July, according to the company’s April trading update.
Potter & Moore Plc (LON:PAM), the AIM-listed beauty and personal care maker formerly known as Creightons, ended last week with a sharp bounce. The data point for holders is less the one-day rise than the gap between its market value, cash and trailing multiples before audited FY26 results. The company confirmed in April that trading under the new Potter & Moore name and ticker PAM would start on April 24, with ISIN and SEDOL unchanged.
Shares were priced by AJ Bell at 23.00p to sell and 25.00p to buy on Friday, with a 1.00p gain on the day. Volume was 73,363 shares. The year range was 20.00p to 43.00p, putting the stock 20% above the low and about 44% below the high at the 24.00p close.
| Latest share data | Potter & Moore |
|---|---|
| Friday close | 24.00p |
| Day change | +4.35% |
| Open | 23.50p |
| Trade high | 25.00p |
| Volume | 73,363 shares |
| Market value | £16.45 mln |
| 52-week range | 20.00p-43.00p |
FTSE Russell’s July 3 company report showed the Friday rally turned the week positive, but not the year. The stock beat both its sector and the FTSE UK All-Share index on the day and week, while still trailing badly for 2026.
| Performance to July 3 close (%) | 1D | WTD | MTD | YTD |
|---|---|---|---|---|
| Potter & Moore absolute | 4.3 | 4.3 | 2.1 | -18.6 |
| Relative to FTSE UK All-Share sector | 4.9 | 2.9 | -0.4 | -14.8 |
| Relative to FTSE UK All-Share index | 4.1 | 2.7 | 0.3 | -24.1 |
The stock sat near the low end of the FTSE peer pack on trailing valuation. FTSE Russell put Potter & Moore at 6.7 times earnings, 3.1 times EV/EBITDA and 0.3 times sales. The sector line in the same report was much higher on all three measures.
| Trailing metric | Potter & Moore | FTSE sector line |
|---|---|---|
| Price/earnings | 6.7 | 25.1 |
| EV/EBITDA | 3.1 | 13.2 |
| Price/book | 0.7 | 6.0 |
| Price/sales | 0.3 | 1.4 |
| Return on equity | 10.6% | 23.5% |
| Net debt/equity | 0.1 | 1.4 |
The low rating has a clear reason. In its April trading update, the company said FY26 revenue was expected at about £53.8 million, down from £54.1 million, and pre-tax profit at about £2.7 million, down from £3.5 million, subject to audit. It cited disruption at key retail partners, lower contract manufacturing demand and softer fourth-quarter consumer demand.
Chief Executive Pippa Clark said in that update: “We secured a number of important new business wins during the year.” She also said “operational efficiency supported margin improvement.” The same update said private label delivered double-digit growth across several core customers. Investegate
That matters because Friday’s £16.45 million market value was only 0.31 times the expected FY26 revenue and about 6.1 times expected pre-tax profit. The £3.6 million cash position was almost 22% of the market value. For a small AIM stock, those ratios can turn fast if audited profit, cash or outlook differs from the April guide.
The next test is the full-year release. The company said in April that FY26 results were expected in early July, and the figures in the trading update were still subject to audit. The London Stock Exchange’s normal session runs from 8:00 a.m. to 4:30 p.m. London time, Monday to Friday.
