BENGALURU, May 8, 2026, 03:37 IST
- On Flipkart, the Galaxy S25 Edge 12GB/256GB shows up at ₹68,999, but bundled offers push the effective price down to ₹65,074.
- Back in May 2025, Samsung rolled out this storage variant in India, setting the price at ₹1,09,999.
- The discount hits just as India’s smartphone market is losing steam. CMR expects shipments to fall 10%–12% in 2026, according to .
Flipkart has slashed the price of Samsung’s Galaxy S25 Edge in India, dropping the 12GB RAM, 256GB storage variant to ₹68,999, with additional offers pulling the effective price down to ₹65,074. The listing highlights this as the “Lowest Price since Launch” for the phone. Flipkart
Timing is key here. Flipkart’s Sasa Lele sale kicks off May 9, but Black members are in a day earlier—May 8—according to SamMobile. With this deal, a 2025 Samsung flagship jumps back into the price war right as Amazon and Flipkart’s summer sales heat up and push shoppers toward high-end phones.
Phone makers are running into stiffer headwinds in India. According to CyberMedia Research, shipments of smartphones slipped 2% year-on-year for the first quarter of 2026, squeezed by pricier DRAM and NAND—essential memory chips for apps and storage—and by consumers holding onto their devices longer before upgrading.
Samsung rolled out its Galaxy S25 Edge in India this May, setting prices at ₹1,09,999 for the 12GB RAM and 256GB storage model, and ₹1,21,999 for the 12GB/512GB. Touting the S25 Edge as the thinnest Galaxy S phone to date, the company highlighted a 5.8mm body, a light 163g frame, Qualcomm’s Snapdragon 8 Elite for Galaxy, and a 200MP main camera.
Flipkart’s current listing pegs the price down 37% from the ₹1,09,999 MRP, landing at ₹68,999. Buyers see a listed bank offer of ₹3,925 and exchange values reaching as high as ₹47,350, though how much you actually get depends on your location and what shape your old device is in.
That figure comes in just under what SamMobile flagged earlier—Flipkart had teased the Galaxy S25 Edge at ₹69,999, and with a Flipkart Axis Bank Credit Card, buyers could see that drop to ₹66,028. Worth noting: once the listings are up, sale prices can jump around depending on color, seller, and which card offer you use.
Samsung isn’t limiting its sale focus to just the S25 Edge. According to 91mobiles, Amazon’s Great Summer Sale kicks off May 8 and Flipkart’s Sasa Lele sale follows on May 9, both offering a wide lineup of Samsung phones. Discounts are set for the Galaxy S25 Ultra, S25+, S25, S25 FE, and more budget-friendly Galaxy M and F series models.
The price cut throws Samsung’s latest Galaxy S26 range into sharper relief. For its Indian debut, Samsung tagged the Galaxy S26 Ultra at ₹1,39,999, with the S26+ coming in at ₹1,19,999, and the standard S26 at ₹87,999. All those numbers reflect base models offering 12GB RAM and 256GB storage—each still well above the reduced S25 Edge price.
Competitive pressure remains intense. According to CMR, Vivo led the pack in India’s smartphone space in the first quarter, grabbing a 21% share. Samsung trailed at 17%, OPPO landed at 14%, and Apple held on with a 9% share of shipments. Premium handsets managed to post 25% growth, but the affordable end of the market slumped, plunging 46%. That’s left discounts playing a bigger role for both shipment volumes and keeping brands visible.
India’s smartphone market kicked off 2026 feeling the pinch, according to Menka Kumari, senior analyst at CMR’s Industry Intelligence Group. “Clear cost pressure” is how Kumari described it. Rising memory prices have pushed up device costs, she noted, which has put a damper on upgrade cycles and taken the edge off market momentum. Cybermedia research (CMR)
There’s a wrinkle. That lowest price hinges on factors like which bank card you use, what the seller has in stock, the device’s colour and storage, plus whether a local exchange option is active. Flipkart also tacks on a ₹220 Protect Promise fee. Shoppers lacking the right card or eligible trade-in could end up paying much closer to the listed price, and with sale windows, inventory moves fast.
Samsung is putting the Galaxy S25 Edge back in play with this price drop, while the Galaxy S26 line remains its premium pick. For shoppers, the choice boils down to this: does a slimmer, previous-gen flagship at around ₹65,000 with offers stack up against spending a lot more on the latest S26 models?
