New York, Feb 14, 2026, 12:11 EST — Market closed
- Shares finished Friday at $107.08, climbing 3.6%.
- ServiceNow is picking up Pyramid Analytics, aiming to beef up its platform’s analytics capabilities.
- Attention turns to Tuesday’s market reopen, with U.S. GDP and PCE inflation numbers for Feb. 20 on deck.
ServiceNow, Inc. (NOW) finished Friday at $107.08, gaining 3.6%. Roughly 22.8 million shares changed hands during the session.
The company announced a deal to buy Pyramid Analytics, known for its business intelligence tools—the kind that power dashboards and reporting for tracking company performance. According to the statement, the tech allows employees to ask questions in plain language; AI agents can then push results directly into workflows, not just provide answers. No financial terms were given. The acquisition still needs to clear the usual closing hurdles, including regulatory review.
Why it matters now: Software stocks are under pressure as investors worry AI tools could replace some of the functions subscription apps provide. Barclays strategist Emmanual Cau described the mood as “sell first think later.” Sharp drops in Atlassian, Workday, and Salesforce haven’t helped. Reuters
Some analysts see the move as ServiceNow’s attempt to push past the boundaries of its traditional records and workflows. Pareekh Jain, principal analyst at Pareekh Consulting, pointed out that ServiceNow’s analytics so far have stuck to an “operationally focused” approach. Pyramid, on the other hand, is designed to tap into data scattered across an entire enterprise. CIO
The macro backdrop set the tone Friday. U.S. inflation numbers came in below forecasts, pushing Treasury yields down. The S&P 500 eked out a small gain; the Nasdaq, however, edged lower. “It is a bit of good news as we head into the long holiday weekend,” said Tim Holland, chief investment officer at Orion. Reuters
Kevin Thomas McBride, principal accounting officer at ServiceNow, unloaded 1,400 shares at $105.71 apiece on Feb. 13, according to a Form 4 filing. The transaction used a Rule 10b5-1 trading plan adopted in February 2025. After the sale, McBride’s stake stands at 26,314 shares.
Tuesday brings uncertainty about whether the swings in software stocks will settle down or flare up again. “It’s all this whack-a-mole game” trying to pin down the next AI shakeup, said Art Hogan, chief market strategist at B Riley Wealth. With U.S. markets shut Monday for the holiday, the trading week gets squeezed and the next set of catalysts will hit over fewer sessions. Reuters
The Bureau of Economic Analysis will publish its advance read on fourth-quarter 2025 GDP, along with January’s personal income and outlays data, on Friday, Feb. 20. That batch includes the PCE price index, which the Fed watches closely as its main inflation gauge. Both reports—originally scheduled for late January—were pushed back to Feb. 20, according to the agency.
Still, merger chatter has a way of disappearing quickly. Should regulators prolong the process or if integration stumbles, investors might end up seeing the Pyramid acquisition as more hassle than help. The AI disruption story? That continues to put pressure on the sector.
With ServiceNow, eyes are on fresh filings for more detail around Pyramid Analytics, plus whether shares can stick to Friday’s advance once trading restarts. Feb. 20 brings the next major test: GDP and PCE data.
