New York, May 23, 2026, 14:07 (EDT)
- Simply Good Foods ended Friday at $11.86, gaining 2.24% in the session. U.S. equity markets were set for the Memorial Day break.
- The stock finished the week of May 18-22 just slightly higher than where it started on Monday, following a drop midweek and a rebound over the next two days.
- No corporate events are set for this week. The key question is if Friday’s bid sticks once trading picks up again on Tuesday.
The Friday rally in Simply Good Foods shares left the troubled nutrition-snack stock looking steadier ahead of the U.S. holiday, but doubts remain about whether the stock has really stabilized since the earnings miss in April.
Nasdaq-listed names won’t trade Monday, May 25, with U.S. equity markets shuttered for Memorial Day. Investors get their next shot at the open Tuesday, after the S&P 500 ended the week up 0.9%, the Dow rose 2.1%, and the Nasdaq added 0.5%, AP market data show.
SMPL didn’t hold firm this week. LSEG data from the company showed it closed at $11.80 on Monday, dropped to $11.41 Tuesday, then slipped to $11.18 on Wednesday. Shares bounced to $11.60 on Thursday and finished at $11.86 on Friday. Thursday volume led at 4.58 million shares.
Simply Good Foods shares are still under the cloud of the company’s fiscal Q2 numbers from April 9. Net sales came in at $326 million, down 9.4% year over year, and the company slashed its fiscal 2026 top-line outlook to between $1.31 billion and $1.35 billion. CEO Joe Scalzo said, “not satisfied with our current performance.” Simply Good Foods also guided adjusted EBITDA for the full year lower. Barron’s
Simply Good Foods hit reset again. On April 21, the company said it would cut costs by steps it sees bringing in about $17 million in annual savings and affecting around 15% of planned jobs. CEO Scalzo called it a “clear-eyed assessment” of the business. The plan changes several leadership roles, impacting areas like operations, Quest marketing and administration. The Simply Good Foods Company
Quest Nutrition, owned by Simply Good Foods, rolled out Dill Pickle Original Style Protein Chips and a Salted Caramel Protein Milkshake last week. The Dill Pickle chips are the first new Original Style chip flavor from Quest in over ten years. Emily Johnston, SVP of Quest Marketing, said, “great taste isn’t one-size-fits-all.” The chips have 19 grams of protein per serving, and the milkshake has 45 grams per bottle. PR Newswire
BellRing Brands, which owns Premier Protein, Dymatize and PowerBar, finished Friday at $8.91, off 1.55%. The company moved its fiscal 2026 net-sales target to $2.325 billion to $2.365 billion earlier this month after it flagged promotional pressure in its Premier Protein line. The active-nutrition category remains crowded.
But the risk is clear. Simply Good Foods is sticking with guidance that expects economic drivers, shopper behavior, and tariff rates to stay generally steady for the rest of the fiscal year. For its fiscal third quarter, Simply Good Foods is guiding to net sales falling 14% to 11% year over year and adjusted EBITDA down 38% to 32%. That doesn’t leave much space for another disappointment.
The focus this week shifts to how the stock trades, not any set event. The company’s investor calendar notes “more events are coming soon,” and the last fiscal Q2 call is shown as past. That leaves Tuesday’s reopening trading, retailer updates, and possible analyst comments as the main things to watch. The Simply Good Foods Company
Simply Good Foods is still in reset mode, though the stock picked up slightly Friday. Investors have seen management cut, watched the product push, and sent shares down. But the market hasn’t gotten evidence yet that Atkins and OWYN will stop weighing on results while Quest carries the load.
