Unilever shares fall with FTSE 350 lag as buyback math faces July earnings

Unilever shares fall with FTSE 350 lag as buyback math faces July earnings

July 3, 2026

Unilever shares dropped Wednesday, trailing the FTSE 350, as traders pointed to buyback calculations ahead of July results. LONDON, July 3, 2026, 15:07 BST

  • Unilever shares in London slipped 0.72% to 4,602.5p in late action, trailing the almost unchanged FTSE 100.
  • Unilever finished a €1.5 billion buyback, taking in 30.7 million shares, or around 1.4% of the current voting base.
  • FTSE Russell data on July 2 has Unilever off 4.6% for the year, trailing the FTSE 350 by 11.5 points.
  • Unilever is set to report Q2 and half-year numbers on July 28. Watch Europe volumes and the Foods split for the next clear markers.

Unilever PLC (LON:ULVR) shares dropped in London on Friday after the company wrapped up a buyback, taking some stock out of voting. But most investors shrugged off Friday’s drop. The main issue is the buyback isn’t big compared to the nearly £100 billion equity value. Unilever shares are still lagging the broader UK market ahead of July results.

London had the better read on price. Unilever lists its ordinary shares in both London and Amsterdam. The New York ADR tracks one ordinary share. NYSE schedules July 3 as the Independence Day holiday in 2026.

MeasureLatest readingInvestor read
Unilever London quote4,602.5p/4,603.5p, down 0.72%Stock lagged as FTSE 100 was little changed
Open / high4,630p / 4,635pShares gave up early moves
Market value£99.14 blnBuyback is small next to market cap
52-week range4,068p to 5,526pTrading 16.7% under the year high
Buyback completed30.7 mln shares, €1.50 blnRoughly 1.43% of shares with voting rights
Voting-rights base2.154 bln sharesFresh denominator for disclosure rules

Unilever’s shareholder return is straightforward. The company picked up 30,703,780 ordinary shares for €1,499,999,891. It finished June with 30,703,780 treasury shares on the books, leaving 2,154,262,326 shares holding voting rights. Per-share metrics tick up with that buyback, but that move alone hasn’t fixed the stock’s underperformance.

FTSE Russell’s London Stock Exchange tear sheet showed a cleaner read on Unilever’s performance gap. As of July 2, Unilever traded 7.4% over its 50-day moving average, yet sat 1.5% under the 200-day. Shares were down 4.6% for the year and trailed the FTSE 350 by 22.8 points over 52 weeks.

FTSE Russell measure, July 2UnileverDifference vs FTSE 350
1-day price moveup 1.63%up 0.10 percentage point
1-week price movegained 1.23%0.07 point higher
4-week price moverose 13.68%beat by 11.11 points
52-week price movedown 3.57%trailed by 22.76 points
Year-to-date price moveoff 4.60%11.52 points behind

Unilever’s April trading update pointed to why the July 28 Q2 and half-year results take priority over the buyback headlines. The company posted a 3.8% increase in first-quarter underlying sales, with a 2.9% rise in volumes and 0.9% higher prices. Emerging markets sales jumped 5.7%, developed markets were up 1.0%, and Europe slipped 0.9%.

Q1 2026 areaUnderlying sales growthVolumePrice
Group3.8%2.9%0.9%
Emerging markets5.7%4.2%1.5%
Developed markets1.0%0.9%0.1%
Europe-0.9%-1.2%0.3%
Home Care6.1%6.2%-0.1%
Foods2.2%2.4%-0.2%

Unilever CEO Fernando Fernandez said in April the company saw “volume-led growth” to start the year, with India staying strong. Unilever stuck with its 2026 forecast, pointing to underlying sales growth at the lower end of the 4% to 6% target, volume up at least 2%, and a slight margin increase over 2025’s 20.0%. Investegate

The Foods deal is still an overhang. Unilever and McCormick & Company reached a deal in March to merge Unilever’s Foods business with McCormick, targeting completion by mid-2027 at the latest. Unilever expects about $600 million in annual run-rate cost synergies from the deal. Stranded costs from the separation are seen at €400 million to €500 million, which the company plans to offset with savings between 2027 and 2029.

Hargreaves Lansdown’s Aarin Chiekrie said after the Q1 update that the cash-and-stock Foods deal might mean some short-term pressure on new McCormick shares while investors decide if they want to keep their U.S.-listed stock. He also pointed to emerging markets as “the real growth lever” for Unilever. Hl

Some investors are sticking with the simplification story. David Samra at Artisan Partners told Reuters a more focused company means “increased focus”. Barclays analyst Warren Ackerman said the pure-play home and personal care spinoff will be “worth it in the end”. Will Nott, portfolio manager at Ninety One, told Reuters the stock might not be re-rated right away. Reuters

Unilever’s July 28 release is set to show if it can stick with the volume gains from Q1 and address some lagging areas. Europe volumes dropped 1.2% in Q1, while North America was up 2.1%. Home Care posted a 6.2% jump in volume with barely any help from pricing.

Marcin Frąckiewicz

Marcin Frąckiewicz is the CEO of TS2 Space and a longtime technology entrepreneur focused on telecommunications, satellite communications and digital innovation. A graduate of the Warsaw School of Economics (SGH), he writes about space technology, artificial intelligence and publicly traded technology companies. His analysis covers major market trends, emerging technologies and the businesses shaping the future of the global economy.

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