- According to reports referenced by Forbes, Samsung is considering raising the price of Galaxy S26 models by 44,000 to 88,000 won.
- According to Dealabs, the report also mentions a Galaxy Unpacked event scheduled for February 25 at 7 p.m. Central European Time.
- A separate Forbes report reveals early Geekbench results indicating the Galaxy S26 and S26 Ultra come with “10.80 GB” of memory.
Samsung’s upcoming Galaxy S26 Ultra is stirring up buzz, thanks to rumors of a potential price jump. According to a report noted by Forbes, Samsung is considering raising prices by somewhere between 44,000 won and 88,000 won per unit.
The timing is tricky for those eyeing an upgrade, as the same Forbes report highlights a Galaxy Unpacked event scheduled for February 25 at 7 p.m. Central European Time, according to Dealabs.
If those two factors come through — higher prices and a late-February launch — Samsung’s typical strategy of promotions and trade-ins becomes more critical than the specs themselves. Buyers don’t just look at a $1,000-plus price tag; they crunch the numbers on deals.
According to Forbes, the pricing discussion stems from a report by South Korea’s ET News, which says Samsung is still considering whether to raise prices within the 44,000 to 88,000 won range.
It’s not only about the sticker price. Forbes highlighted the “deals risk” too, noting how steeply Samsung has slashed prices on recent Ultras—like the Black Friday offer that dropped the Galaxy S25 Ultra (512GB) down to $859.99.
On the specs front, a separate Forbes article highlighted some early performance buzz—focusing on one particular figure. It points out Geekbench listings for the Galaxy S26 and S26 Ultra revealing 10.80 GB of memory.
Geekbench is the go-to benchmarking app that delivers quick CPU scores along with some device specs, and it’s usually where prototypes first make their public appearance. The Forbes piece frames the ongoing debate as “Snapdragon or Exynos”—Qualcomm’s processor versus Samsung’s own—but suggests the latest leak leans towards Snapdragon, coupled with “a little less memory” than some users expected.
PCMag’s recent rumor roundup on the S26, teased in a post from the outlet, hints that Samsung might be shaking up both the hardware and software. The chatter includes dropping the “Edge” name, possibly adding Perplexity AI, and improving Qi2 wireless charging support.
Combine all that, and you end up with a familiar challenge for Samsung’s Ultra phones: plenty of minor “nice to have” tweaks, but the real deal-breakers remain price and core hardware specs. If the Ultra’s price tag rises, buyers will scrutinize exactly what they’re paying for.
One major caveat: none of this is confirmed. Prices may differ by region, early benchmarks often show pre-production hardware, and even leaked launch dates don’t ensure the final retail schedule or promotional lineup.
For now, the key is to see what Samsung reveals at Unpacked on February 25—beyond the sticker price, pay close attention to the details on trade-ins, bundles, and how memory and chip options vary across regions.
