LONDON, July 2, 2026, 20:01 BST
- Boohoo Group Plc (LON:DEBS) gained 5.29% Thursday. Trading volume came in at 3.38 million shares, with late bid-offer at 23p to 24p.
- Shares have climbed around 27% since the June 2 close ahead of the Q1 report. Still, the stock trades 18.98% under its 52-week high.
- Debenhams accounted for close to 40% of FY26 pre-return GMV and 65.3% of group adjusted EBITDA, so the mix matters more than overall revenue, according to final results.
- Q1 GMV was up 0.5%. May GMV climbed about 8%, gross margin moved to 53.5%. Management kept the FY27 free-cash-flow target.
Boohoo Group Plc (LON:DEBS), trading as Debenhams Group, jumped 5.29% in Thursday’s London session. That beat the FTSE AIM 100, which added 0.25%. The stock kept climbing in June’s turnaround rally despite no new filings in the past two days. After the close, Hargreaves Lansdown quoted a 23p sell and 24p buy, putting the group’s market cap near 376 million pounds.
For investors, the real focus is the slim trading, not the single-session gain. Just 3.38 million shares changed hands Thursday, well under 0.25% of the 1.57 billion shares outstanding, London South East data show. With a quoted spread of 23p-24p, that 1p gap was about 4.3% of the mid-price—almost matching the day’s 5.29% move.
| Thursday tape | Boohoo | Context |
|---|---|---|
| Last quoted at | 23.50p | London South East mid at 18:15 |
| Change on day | +1.20p / +5.29% | From previous close |
| Session range | 22.75p-23.90p | Prints during the day |
| Shares traded | 3.38 mln shares | Compared to 22.42 mln on June 3 |
| Market cap | £375.95 mln | From London South East |
The stock jumped from 18.80p at the June 2 close to 23.90p at Thursday’s last close, up roughly 27%. Shares are still under the 24.50p close from June 16, when full-year numbers were out. Investors Chronicle has Thursday’s close 18.98% under the 52-week high of 29.50p.
| London retail snapshot | Ticker | July 2 move | Late quote |
|---|---|---|---|
| Boohoo Group gained early, up 5.29%. | LON:DEBS | +5.29% | 23p sell / 24p buy |
| ASOS also rose, adding 5.64%. | LON:ASC | +5.64% | 336.5p sell / 337p buy |
| FTSE AIM 100 ticked up 0.25%. | — | +0.25% | — |
| Next slipped 0.20% on the day. | LON:NXT | -0.20% | 14,660p sell / 14,670p buy |
ASOS (LON:ASC) picked up a bit more than Boohoo in the same London general-retail group. Next (LON:NXT), which is bigger and trades more, slipped. Boohoo stayed in line with small-cap online retail, where spreads and thin trading often drive moves as much as percentage gains.
Boohoo’s June numbers back the view that the stock is trading more on profit mix now than plain sales recovery. FY26 revenue dropped 24.7% to £917.0 million, and pre-return GMV was down 21.6% at £1.82 billion. Adjusted EBITDA climbed 34.6% to £53.3 million. Loss before tax came in at £108.6 million, improved from £352.5 million.
| FY26 GMV split | GMV pre-returns | Year-on-year change | Share of group GMV |
|---|---|---|---|
| Youth Brands | £969.4 mln | down 35.8% | 53.2% |
| Debenhams brand | £730.0 mln | up 11.6% | 40.1% |
| Karen Millen | £121.3 mln | down 22.8% | 6.7% |
Debenhams is delivering a bigger share of profit than its sales would imply. The company said adjusted EBITDA for the Debenhams brand jumped 38.5% to £34.8 million, making up 65.3% of group adjusted EBITDA. At the same time, marketplace mix increased to 34.1% of total GMV, up from 23.3%.
June 3’s Q1 update was the first look at growth since the rebrand. Group GMV in the quarter to May was up 0.5% from last year, while May GMV jumped about 8%. Gross margin improved to 53.5% from 52.1%. Returns dropped about 5%, exceptional costs were down 72%, and capital expenditure slid 54%.
Chief Executive Dan Finley said Q1 was the “inflection point we have been working towards,” pointing to growth driven by Debenhams and PrettyLittleThing. The board held guidance for double-digit adjusted EBITDA growth and free cash flow in FY27. Share Prices
Cash and lease expenses are still a big issue. Boohoo reported in June that it subleased its 1.1 million square foot Elizabethtown, Pennsylvania warehouse to ID Logistics. The facility had cost about $124 million, with around $100 million of future lease and holding obligations. Finley said the “US DC was a major contributor to the challenges.” Share Prices
Shore Capital bumped Boohoo up to “buy” from “hold” on June 15, setting a price target at 35p, Alliance News reported. That’s about a 46% jump from the last close at 23.90p on Thursday. The spread in the stock is wide, so the actual entry price can shift risk fast. London South East
Camelot Capital Partners cut its holding in the company to 7.98% from 8.05%, according to a June 22 TR-1 on London South East. The last operating RNS from the company was the final results on June 16, which followed its Q1 update on June 3 and a sublease notice for a U.S. distribution centre on June 12.
