Discounts

Woolworths Group Discount Trial: Why Australia’s Grocery Price Fight Just Got Sharper

Woolworths Group Discount Trial: Why Australia’s Grocery Price Fight Just Got Sharper

The dispute between Woolworths Group Ltd and the Australian competition watchdog over the supermarket’s “Prices Dropped” campaign spilled further into public view late Friday, as the Federal Court released an expanded trove of evidence and filings. The case file, listed as Australian Competition and Consumer Commission v Woolworths Group Limited, saw updates at 5:12 p.m. on April 24, now featuring affidavits, court orders, and other submitted documents. This case has taken on fresh significance, with discount pricing now a flashpoint in Australia’s grocery crunch. The dispute zeroes in on “was/is” pricing—retailers pitching current deals against former “was” prices—right as Woolworths and Coles Group Ltd are feeling the heat from consumers, regulators, and lawmakers over rising food costs. Together, the two
April 26, 2026