Fitness 15 January 2026 - 21 January 2026

Google’s $99 Fitbit Air Takes Aim At Whoop As Fitbit App Gets Replaced
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Google’s $99 Fitbit Air Takes Aim At Whoop As Fitbit App Gets Replaced

MOUNTAIN VIEW, California, May 7, 2026, 08:10 Google kicked off pre-orders Thursday for the Fitbit Air, a new screenless fitness tracker carrying a $99.99 price tag. The company also announced plans to rebrand the Fitbit app as Google Health, signaling a bigger move toward an AI-focused health platform. The Air lands in U.S. stores May 26; users will see the app transition starting May 19.
May 7, 2026
Apple Fitness+ finally launches in Japan with Japanese dubbing, ¥980 price and free trials
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Apple Fitness+ finally launches in Japan with Japanese dubbing, ¥980 price and free trials

Apple launched its Fitness+ subscription in Japan on Wednesday, offering guided workouts and meditations with full Japanese language support. The service is priced at 980 yen per month. https://www.apple.com/jp/newsroom/2026/01/apple-fitness-plus-now-available-in-japan/ This launch is key to Apple’s broader services strategy, as Fitness+ aims to tie users closer to the iPhone and Apple Watch ecosystem with flexible month-to-month subscriptions. Apple confirmed the service is live in 49 countries and regions now.
January 21, 2026
Best Fitness Apps and Wearable Trackers for 2026: Science‑Backed Picks, AI Coaching Trends, and New‑Year Deals Ending January 15
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Best Fitness Apps and Wearable Trackers for 2026: Science‑Backed Picks, AI Coaching Trends, and New‑Year Deals Ending January 15

Published: January 15, 2026 Mid‑January is where New Year’s resolutions usually start to wobble—and 2026’s fitness tech ecosystem is built specifically to stop that slide. The big shift this year isn’t just “more apps” or “better watches.” It’s behavior design: platforms are bundling social accountability, automated planning, and lightweight rewards into tools that make it easier to show up even when motivation dips.
January 15, 2026