Fitness 15 January 2026 - 21 January 2026

Google’s $99 Fitbit Air Takes Aim At Whoop As Fitbit App Gets Replaced
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Google’s $99 Fitbit Air Takes Aim At Whoop As Fitbit App Gets Replaced

Google began U.S. pre-orders Thursday for the $99.99 Fitbit Air, a screenless fitness tracker arriving in stores May 26. The Fitbit app will rebrand as Google Health starting May 19, with expanded device support and medical record syncing. Google Health Coach, powered by Gemini AI, launches May 19 at $9.99 per month. A Stephen Curry edition Fitbit Air is also available for $129.99.
May 7, 2026
Apple Fitness+ finally launches in Japan with Japanese dubbing, ¥980 price and free trials
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Apple Fitness+ finally launches in Japan with Japanese dubbing, ¥980 price and free trials

Apple launched its Fitness+ subscription service in Japan, offering guided workouts with Japanese subtitles and digitally dubbed audio for ¥980 per month or ¥7,800 per year. New users receive a one-month free trial, with up to three months free on select device purchases. Partner deals include Anytime Fitness memberships and promotions with au and UQ mobile. The service supports Family Sharing for up to five users.
January 21, 2026
Best Fitness Apps and Wearable Trackers for 2026: Science‑Backed Picks, AI Coaching Trends, and New‑Year Deals Ending January 15
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Best Fitness Apps and Wearable Trackers for 2026: Science‑Backed Picks, AI Coaching Trends, and New‑Year Deals Ending January 15

Fitness tech in 2026 is focusing on behavior design, integrating social accountability, automated planning, and rewards to help users maintain routines. A major review in the British Journal of Sports Medicine found apps and trackers increased daily steps by about 1,850 on average, with personalization and messaging features linked to stronger effects. Strava now offers Instant Workouts with personalized coaching.
January 15, 2026