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  • Tesla's European sales slump tests strategy as EV competition grows
    February 3, 2026, 4:48 AM EST. Tesla's European sales show little life in January as it battles tougher competition and price cuts. Europe's EV market outpaced gas cars in December, but Tesla's registrations fell sharply in key markets, with Norway down 88% to 83 vehicles and France down 42% to 661. Sweden and Denmark posted small gains, up 26% and 3% respectively, while overall brand demand remains weak. Musk has signaled a broader ambition beyond cars-AI, robotics, automated taxis and energy storage-but the core car business still drives profits, making the slump a potential problem. Meanwhile, reports of a Ford-Xiaomi tie-up have been denied by both sides, underscoring industry churn. Our European team will file deeper analysis on the Model Y Standard's reception.