SAN FRANCISCO, August 18, 2026, 01:43 PDT
- Higgsfield picked up $400 million in new funding, valuing the company at $5.4 billion.
- Annualized revenue hit $700 million in August.
- The company said most of its revenue now comes from business customers.
Higgsfield pulled in $400 million in a Series B round, sending its valuation up to $5.4 billion. That’s about four times higher than where it was in January. DST Capital led the investment.
There’s more going on than the headline shows. Most of Higgsfield’s revenue is now from business clients. Back in January, that figure was under 25%, CEO Alex Mashrabov told the Financial Times.
The move is important as demand from enterprise buyers tends to be more stable than what comes from creators. But it also pushes up spending on security, sales, and infrastructure. Higgsfield wants to put the fresh capital to work in those areas.
| Funding milestone | January 2026 | August 2026 |
|---|---|---|
| Round | Series A extension | Series B |
| New capital | $80 million raised | $400 million |
| Round total | Series A comes in above $130 million | $400 million |
| Valuation | Valued above $1.3 billion | $5.4 billion |
| Annualized revenue | $200 million | $700 million |
| Users | 15 million plus | 30 million plus |
The $700 million is an annualized revenue number, not actual revenue. That means it’s the current pace of sales if it held over a year. Reuters used the same definition after Higgsfield said it reached a $200 million run rate in January.
| Scale indicator | Verified change | What it shows |
|---|---|---|
| Valuation | Now about 4.2x the $1.3 billion floor set in January | Investor optimism grew faster than new funding |
| Annualized revenue | Running at 3.5x January levels | Growth in commercial use picked up |
| Global users | Number more than doubled | User base spread far past the original creators |
| Revenue mix | Business now over 50%, up from under 25% | Enterprise deals now make up most of the business |
Higgsfield has over 30 million users in 238 countries and territories, with the U.S. as its biggest market, the Financial Times reported. The company’s annualized revenue was around $20 million a year ago.
Mashrabov told the Financial Times the new funding will speed up the company’s push upmarket. Global sales and management are in focus. Reuters reported that cash will also go to infrastructure, research and hiring.
| Investor | Role in Series B | Market status |
|---|---|---|
| DST Capital | Led the round | Private |
| Growth Equity at Goldman Sachs Alternatives | Joined as new | Goldman Sachs (NYSE:GS) |
| Intel Capital | Joined as new | Intel (NASDAQ:INTC) |
| Tribe Capital | Joined as new | Private |
| Accel, Menlo Ventures and GFT Ventures | Were already in | Private |
Higgsfield isn’t trying to beat foundation models, but builds on top of them. The company puts planning software, image tools, and video generators into a single workflow. Its products include Soul 2.0, which makes images, and Keyframes, for storyboarding.
| Workflow layer | Verified capability | Role |
|---|---|---|
| Input | Uses product link, image, or idea as the starting point | Kicks off a campaign or short video |
| Planning | Uses OpenAI GPT-4.1 mini and GPT-5 | Plans the narrative, timing, and camera moves |
| Generation | Uses OpenAI Sora 2, other models in use | Handles motion, realism, keeps continuity tight |
| Higgsfield tools | Soul 2.0, Keyframes doing the work | Makes storyboards, generates images |
OpenAI said in January, Higgsfield was making about four million videos a day using its models. CEO Mashrabov said users tell the platform what feeling they want, and Higgsfield turns that into actual instructions.
Mashrabov used to head generative AI at Snap (NYSE:SNAP). Higgsfield rolled out its browser product in March 2025. By January, about 85% of the platform’s use came from social-media marketers.
Risks: Run-rate numbers are company figures and don’t reflect audited yearly revenue. Fast growth in enterprise markets can drive up compute and support costs. AI-video firms also deal with copyright, safety, and model-supplier risk.
The latest valuation shows investors are betting Higgsfield can shift popular creative tools into lasting business products. The real challenge now is retention. Enterprise clients need to keep paying even after those tools move from trial to daily use.
