New York, Feb 27, 2026, 18:27 EST — After-hours
- Intuit (INTU) finished Friday up 3.7% at $409.03. In after-hours trading, shares edged higher by under 1%.
- Intuit is projecting third-quarter adjusted earnings that miss estimates, with the company ramping up spending on tax-season marketing and support.
- Second-quarter revenue climbed 17%, and the company bumped up its quarterly dividend to $1.20 per share.
Intuit Inc. climbed 3.7% to finish Friday at $409.03. Shares edged up less than 1% in the after-hours session.
Intuit, the company behind TurboTax and QuickBooks, projected third-quarter adjusted earnings per share between $12.45 and $12.51—short of the average analyst call for $12.95. The shortfall comes as Intuit boosts spending on marketing and customer support for the quarter ending April 30, still targeting roughly 10% revenue growth. This season, the IRS started accepting federal returns on Jan. 26, with the filing deadline set for April 15. Rivals include H&R Block and Oracle’s NetSuite. CFO Sandeep Aujla said Intuit pays OpenAI and Anthropic for access to their tools, but clarified, “we’re not paying them revenue share.” Reuters
Intuit’s latest quarterly filing indicates it won’t have “substantially complete” figures for the 2025 tax season before the third quarter, a reminder of just how tied the company’s consumer tax results are to the calendar. The company flagged higher costs—including marketing spend—that are already creeping up, even ahead of the main tax-season push. Intuit Inc.
Intuit’s revenue climbed 17% to $4.65 billion in the fiscal second quarter ended Jan. 31, and adjusted EPS hit $4.15, with certain items excluded from the tally. Global Business Solutions revenue added 18%, bringing in $3.2 billion, while consumer revenue was up 15% to $1.5 billion. CEO Sasan Goodarzi described the quarter as “outstanding.” The company also bought back $961 million in stock, and its board signed off on a $1.20 quarterly dividend per share, to be paid April 17. Intuit Inc.
Intuit stuck to its full-year revenue projection, keeping the range at $20.997 billion to $21.186 billion, with adjusted EPS still set between $22.98 and $23.18. Looking to the fiscal third quarter, which wrapped up in April, the company put out a GAAP EPS forecast of $10.56 to $10.62.
Views diverged among analysts over the more cautious near-term profit guidance. Wolfe Research’s Alex Zukin stuck to his upbeat stance, saying the numbers “reiterate our positive view on growth durability.” Jefferies’ Brent Thill, on the other hand, flagged the reiterated full-year outlook as “look[ing] conservative,” per Investing.com. Investing
Intuit saw roughly 8.2 million shares trade Friday—well above its 50-day average, according to MarketWatch data. The stock moved ahead of both Paychex and Oracle during the session.
The larger marketing spend is a gamble. If it doesn’t attract filers or push more customers toward assisted-tax products, explaining the margin squeeze could get tricky. Tax prep and small-business software is a packed space, with pricing pressure quick to surface.
Next up: the run to the April 15 filing deadline. That’s usually when TurboTax volumes and assisted tax adoption swing sentiment for the group. Investors have their eyes on the April 17 dividend and the April 30 quarter-end, both potential checkpoints for signs on whether the ramped-up spending is paying off.
