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January 28, 2026, 6:54 AM EST. Tesla CEO Elon Musk said the FSD subscription price will rise as the software's capabilities improve. The current $99 monthly rate is not fixed, with Musk noting there will be a massive value jump when new features arrive. The option to buy FSD outright remains at $8,000, but for new Tesla buyers, the February 14 deadline ends the upfront purchase in favor of monthly subscriptions. Musk did not quantify how often prices will increase or by how much, but he confirmed the cost will rise "as FSD's capabilities improve." The discussion follows Musk's hint that future updates could enable unsupervised driving, including talking on a phone or sleeping while the car navigates. Investors will watch whether price hikes reflect meaningful improvements.