SAN FRANCISCO, April 15, 2026, 13:06 (PDT)
Samsung Electronics has quietly raised U.S. list prices on several Galaxy phones and tablets, pushing the 512GB Galaxy Z Flip7 to $1,299.99 and the 1TB Galaxy Z Fold7 to $2,499.99, according to Samsung’s U.S. store listings and reports by The Verge and others.
The move matters because it shows the shortage in DRAM, the random-access memory that keeps apps running, and NAND flash, the storage chips that hold apps and files, is now showing up on retail tags. Samsung co-CEO T.M. Roh told Reuters in January that “no company is immune,” while Counterpoint analyst Shilpi Jain said last week memory suppliers were “prioritizing AI data centers over consumer electronics.” Reuters
That squeeze is hitting Samsung from both sides. The company is the world’s largest memory chipmaker, and earlier this month it flagged record quarterly profit as AI demand drove prices higher; Meritz Securities analyst Kim Sunwoo said “actual contract prices came in higher” as customers rushed to secure supply. Reuters
On phones, The Verge said the 512GB Galaxy Z Flip7 rose from $1,219.99 to $1,299.99, the 256GB Galaxy S25 FE from $709.99 to $749.99, and the 512GB Galaxy S25 Edge from $1,219.99 to $1,299.99. Samsung’s U.S. pages now show those list prices.
Tablets have taken a broader hit. Samsung’s U.S. business store lists the Galaxy Tab S11 at $899.99, the Tab S11 Ultra at $1,299.99 for 256GB and $1,899.99 for 1TB, while 9to5Google said the 1TB Ultra saw the biggest jump, up $280. The Galaxy Tab A11+ is listed at $299.99 and the Tab S10 FE at $549.99.
What has not moved, at least yet, is the entry point on some newer phones. The base Galaxy Z Flip7, Galaxy S25 FE and Galaxy S25 Edge have held their launch prices, with Samsung lifting higher-storage versions first — a narrower move that suggests the company is testing how much of the component shock buyers will tolerate.
The timing is rough. Counterpoint said Apple led global smartphone shipments in the first quarter with a 21% share, while Samsung’s shipments fell 6% year-on-year to 20% and Xiaomi held third place at 13%, leaving Samsung to push through higher tags as the broader market slows.
But the rise in list prices may not map neatly to what shoppers actually pay. Samsung is still advertising promotions on some pages — the Galaxy Z Flip7 512GB and Galaxy Z Fold7 1TB both show lower checkout prices after discounts — and IDC expects global smartphone shipments to drop 12.9% this year as rising component costs hit demand.
IDC has said Apple and Samsung are better placed than smaller Android rivals to ride out the squeeze, even as cheaper brands face the sharpest pressure. That fits with Emarketer analyst Jacob Bourne’s warning in January that manufacturers might absorb some costs, but the shortage would “show up as higher prices for consumers.” Reuters
Samsung had already lifted prices on parts of the Galaxy S26 range in the United States and South Korea at launch in February. This week’s U.S. store changes suggest the pressure is spreading beyond brand-new flagships and into older storage tiers and tablets already on the shelf.
