Dyson HushJet Mini Cool launches at $99 as portable fan race heats up

Dyson HushJet Mini Cool launches at $99 as portable fan race heats up

April 9, 2026

NEW YORK, April 9, 2026, 14:15 EDT

Dyson on Thursday rolled out its first-ever handheld fan, the $99 HushJet Mini Cool, a device that borrows the company’s bladeless cooling tech and shrinks it down to a portable, 212-gram package. Meant to be worn, carried, or just parked on a desk, the fan sends air moving at speeds up to 25 meters per second—roughly 55 mph, according to the company.

Dyson’s latest push into personal cooling comes in at a lower price point for U.S. buyers compared to its bigger fans. Over on Dyson’s U.S. website, the Cool Tower Fan AM07 carries a $399.99 tag, while the Purifier Cool PC1 runs $449.99. The new handheld fan slots in well under both, setting it apart from much of Dyson’s existing airflow range.

Portable cooling is heating up as a category just as summer approaches. SharkNinja launched its $149.99 ChillPill in March—this device offers both misting and a contact-cooling plate aimed at direct skin relief. “Personal cooling hasn’t evolved” alongside modern lifestyles, Chief Commercial Officer Neil Shah said. SharkNinja

The HushJet Mini Cool compresses a design Dyson’s been iterating on since 2009, the year it rolled out its inaugural bladeless fan. HushJet—Dyson’s term for its nozzle and airflow tech—channels air in a tight stream and aims to reduce the piercing, high-frequency noise smaller fans typically generate.

Jake Dyson, chief engineer at the company, called the device “engineered for life on the move,” and said it delivers advanced cooling “from every home to your hand.” Gadgets 360

Dyson’s fan runs on a brushless DC motor that can hit speeds of up to 65,000 rpm, offering users five speeds and a Boost mode for extra airflow. The company says the 5,000 mAh battery lasts as long as six hours, with USB-C charging taking about three. Noise levels? They range from 52 dBA at the lowest setting to 72.5 dBA in Boost, based on the usual sound measurement scale.

Dyson plans to launch Stone/Blush on April 9; Carnelian/Sky arrives in May, with Ink/Cobalt set for June. Each fan comes bundled with a neck dock, a charging stand, USB-C cable, and a travel pouch. Extra add-ons—a universal mount and grip clip—are slated for release later this summer. “Make engineering personal,” said Holly Holmes, a Dyson color and materials engineer, describing the intent behind the finishes. PR Newswire

But it’s not a simple call. SharkNinja’s ChillPill claims up to 11 hours of runtime on its low setting, plus throws in misting and direct-contact cooling—more bells and whistles, even if Dyson undercuts it on price.

Dyson’s latest shrinks what began as room-spanning fans into a form factor just 1.5 inches wide — about the size of a watch face. The move also drops the brand’s entry price, landing well beneath many of the room fans and purifiers listed on its website.

Marcin Frąckiewicz

Marcin Frąckiewicz is the CEO of TS2 Space and a longtime technology entrepreneur focused on telecommunications, satellite communications and digital innovation. A graduate of the Warsaw School of Economics (SGH), he writes about space technology, artificial intelligence and publicly traded technology companies. His analysis covers major market trends, emerging technologies and the businesses shaping the future of the global economy.

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