Fritz-Kola Says “No Price Hike” as Regenerative Sugar Beet Pilot Cuts CO2 — FritzBox Maker Faces Fibre Shift
Hamburg’s fritz-kola doesn’t expect price hikes following a pilot that shifted sugar beet farming to “regenerative” techniques, which just yielded its first crop. One of the farms involved reported producing 1,449 tonnes of sugar while slashing emissions by 1,534 tonnes of CO2. Price remains a sharp hurdle for brands pushing climate-friendly products in a market wary of steeper costs. In beverages, sugar is a key ingredient—and its farming generates unavoidable emissions.