Experian PLC’s AI Shopping Move: Why Agent Trust Matters for EXPN Shares
On Thursday, Experian PLC rolled out an AI commerce trust framework, aiming to authenticate connections between consumers and the software agents expected to shop and check out in their stead. FTSE 100-listed data giant Experian is working with Visa, Cloudflare, and Skyfire to launch Experian Agent Trust. The new tool is designed to help businesses determine when an AI agent represents an actual, verified individual.